Yes this! The sofware example really clarifies the point... the 'quick ship' becomes a 3x time sink down the line. What makes it hard is that momentum in business does matter. But somewhere along the way, we started replacing speed with momentum, when they're not always the same thing. The work that builds properly - the kind that doesn't need constant redoing or backtracking is less visible in the moment - which might be so why it's so easy to skip past. Thanks so much for adding the software lens here, it makes the whole idea more concrete.
Yes this! The sofware example really clarifies the point... the 'quick ship' becomes a 3x time sink down the line. What makes it hard is that momentum in business does matter. But somewhere along the way, we started replacing speed with momentum, when they're not always the same thing. The work that builds properly - the kind that doesn't need constant redoing or backtracking is less visible in the moment - which might be so why it's so easy to skip past. Thanks so much for adding the software lens here, it makes the whole idea more concrete.